FOR IMMEDIATE RELEASE
September 07, 2010
TORONTO, ONTARIO- Weber Shandwick Canada is proud to announce today its official agency-of-record partnership with the Canadian Foundation for AIDS Research (CANFAR).
"Weber Shandwick has been a genuinely passionate and committed partner in support of CANFAR's cause and we are grateful that they are expanding their efforts at a time of great need in the fight against AIDS," said Christopher Bunting, president, CANFAR. "Now, more than ever, we need to build awareness among Canadians around the prevention of HIV/AIDS in our communities, and continue to provide critical funding for the research that will ultimately end the epidemic worldwide."
Weber Shandwick will provide a pro-bono comprehensive public relations program to CANFAR that includes senior communications advice and counsel, brand-building, issues management, corporate communications, media relations and digital and social media strategy development.
"CANFAR is a unique national organization that fills a critical need in the battle to eliminate HIV/AIDS by funding the research that will lead to a cure," said Greg Power, president, Weber Shandwick Canada. "Our official partnership with CANFAR will provide them deeper access to our innovative thinking on advocacy to drive brand awareness and organizational success in the hopes that together, we can help win the fight against HIV/AIDS."
About CANFAR
Founded in 1987, the Canadian Foundation for AIDS Research raises funds for research into all aspects of HIV and AIDS. The only organization in Canada that operates for the sole purpose of privately funding HIV/AIDS research, CANFAR finances AIDS researchers across Canada. To date, CANFAR has provided almost $17 million to HIV/AIDS research projects.
About Weber Shandwick
Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications and media relations programs, public affairs issues and provides corporate communications counseling. Weber Shandwick also provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. Find out more at www.webershandwick.ca.
Weber Shandwick is a unit of The Interpublic Group of Companies (NYSE:IPG), which is among the world's largest advertising and marketing services organizations.
For more information, please contact:
Weber Shandwick Canada
Valerie Mendonca
416-642-7959
or
CANFAR
Holly Bacchus
416-361-6281 x 31
